“Once a brand is established, it needs to become a recognizable identity that the external world can perceive. This recognition comes with consistency, and achieving that consistency requires a strong visual identity system.” (Gregory, 2022)

Throughout my development log I have been working on a collective visual identity that I can use across all channels, including web and app devices. It was important for my visual identity to translate across platforms and be responsive to different factors such as screen size, device compatibility and user intuition. I have done this by using things such as web safe typography that can scale up and down but still be readable and clear, HEX value colours that are screen accurate, and various logo forms that can be used interchangeably depending on the display sizes. 

I have also considered the layout of my website for both a desktop screen and a mobile screen. I have created mockups that demonstrate how the website can still be used on smaller screens, and I have used different methods to apply responsive design.  

I have put all this information onto one document, where I can show other people the brands visual identity and so that myself and others can understand how the identity should look.