Conceptual Energy Drink Brand Logo
For this assignment, we have been asked to create an energy drink for people over 60. Few old people drink energy drinks, statistics show that only 15% of people who are age 50-64 drink energy drinks. (Statistica, 2024)
I first went looking for energy drink logos. I made a Pinterest board of logos, and after found that a lot of energy drink logos use a noticeably young adult style as they are more targeted towards this age group. They use brighter colours in the logos which are more eye-catching for a younger audience. An example of this style is Monster Energy. Monster use a mixture of bright colours on their logos as they use bright colours to fill in the logo. Their logo is a ‘M’ which is made by using monster scratches, also another eye-catching feature for a young audience and very masculine.
“If your target audience is younger, bolder and higher contrast colors can help create a sense of excitement.” (CTM, 2023)
One of the energy drink logos that I have found that have more of an adult feel to them is Tenzing, I think this because their logo uses a less decorative font and doesn’t use stylized symbols in them like Monster, they also use an arrow with a sun at the top with sunbeams coming down to make the arrow, which is also used to make the top of a mountain which is used on the design. The logo is a simpler logo which makes me think that it is an energy drink aimed towards older adults looking for something more natural.
For my logo, I started off by making four logo sketches and picking the strongest idea. I went with one that has an old man with a lightning bolt across his eye. The first improvement I made was taking inspiration from vintage characters that I had looked at and giving my character the same eye style. The next improvement I made was by giving him more outlines and making them thicker.
After doing this I then showed my teacher and the third-year students my logo for review. My teacher suggested I take the lightning bolt off the character’s face and use it as a tie. After making this change, the logo looked better, and I started making it digitally.
To produce the name for my energy drink, I began by writing down the words ‘Old’ and ‘Energy’ and wrote down other words that relate to them two. I had a few name ideas but narrowed it down to Senior Force or Vintage Fuel, I ended up choosing Vintage Fuel as I thought the name went better with my logo, I chose a font but wasn’t happy with how it went with my logo, my teacher then said to have the logo match with the way the flavor font looked by having a black outline. After finding a better font and giving it a black outline I thought it looked much better and complete.
Reference List:
CTM (2023) Energy Drink Labels: Key Components You Need to Know [Article]. Available online: https://ctmlabelingsystems.com/labeling/energy-drink-labels-key-components-you-need-to-know/ [Accessed: 17/02/2024]
DckyDesign (nd) Panther Mascot [Image]. Available online: https://dribbble.com/shots/19172981-PANTHER-MASCOT [Accessed: 04/03/2024]
Daily Routine Std. (nd) Bread & Coffee [Image]. Available online: https://dribbble.com/shots/23286545-Bread-Coffee [Accessed: 04/03/2024]
Statistica (2024) Consumers of energy drinks in the United States as of December 2023, by age [Article]. Available online: https://www.statista.com/forecasts/228168/energy-drinks-consumption-usa [Accessed: 17/02/2024]
Tenzing (2024) Tenzing Logo [Image]. Available online: https://itstime.earth/speakers/tenzing [Accessed: 22/02/2024]
Tonge, Lewis (2024) Energy Drink Logo Pinterest Board [Pinterest Board]. Available online: https://www.pinterest.co.uk/lewis20022002/energy-drink/ [Accessed: 19/03/2024]