Sample Art Work
I first started off by doing some idea generation for the name of my brand. I did this by using word associations to come up with ideas based on words relating to my brand idea, such as ‘healthy’ and ‘food’. The reason why I tried creating a name first was so that I could create logo ideas using the words I picked out in my idea generations. The name I eventually decided on was ‘Little Bites’ because it feels more appropriate for young children who tend to be small and their portion sizes are smaller, like ‘little bites’. Some of my other ideas for the name were ‘Hearty Munch’ and ‘Fitness Munch’ but these names didn’t seem to be aimed more towards children.
I then made four thumbnail sketches for my logo where I tested out different ideas and compositions of the logo. I started by drawing Little Bites in different styles, making ‘little’ smaller, stacking the words and curving the text to add in motion. I also tried out adding bite marks to the words to look as if someone has taken a bite out of the logo, and for another logo I added in a cookie which has been bitten into between the two words. I asked some classmates for feedback and most of them said either choice one or three were their favorites. To help make my final decision, I am going to make digital versions of both these logos and add them to packaging mockups, then show them to my classmates again for more feedback to see if their thoughts change.
Next, I tested some packaging layouts, planning where the logo, images and information may go and experimenting with different shapes and sizes for the actual packaging. I sketched some crisp packets, chocolate bars and takeout boxes to see how the information would fit on different forms of packaging. This helped me visualize how I may present the designs and display relevant information. I would like to try some experimental designs for the packaging to make my products more eye-catching and innovative, and I would like to promote sustainability through material choices and recycling options.
I want to create an animation to promote my product range, and I have created a short storyboard to plan out how the animation may play out. In this storyboard, you can see the product being opened and the items inside are displayed. I will develop this idea to include a better story with a beginning, middle and end, but the main purpose will be to show off the range and advertise it to my target audience. I would also like to make a mascot to promote the brand and bring into the animation as a character in the story, like how other brands use characters to make their products appealing particularly to young children.
