I looked at Walkers crisps and found a design which is quite simple yet effective. This is for their oven baked line and shows the product in the centre left of the design taking up most of the space and drawing your attention there first. There is the brands logo to the side which is also large because it makes you recognise the company, who are very well known. There is a tagline which says ‘50% less fat’, which makes the product more appealing to people who are health conscious. The colours used are matching the salt and vinegar flavour and match the design of the crisp packet, with a green diagonal stripe across a textured beige background. There is also a small bowl of salt to show the ingredients in the product which makes them feel less processed and more natural. I also noticed a small disclaimer text for the ‘50% less fat’ tagline to say that the product has 50% less fat than normal crisps. When I looked at this further, I found out that it is a legal requirement to avoid misleading consumers.  

“Besides avoiding civil court proceedings against the Federal Trade Commission, advertising disclaimers also protect your business by removing legal liability surrounding a customer’s purchase. In other words, they tell a customer you’re not responsible for making them buy the product.” (Crawford, 2024)