Visual Identity Across Channels and Accessibility

Visual Identity Across Channels and Accessibility “Once a brand is established, it needs to become a recognizable identity that the external world can perceive. This recognition comes with consistency, and achieving that consistency requires a strong visual identity system.” (Gregory, 2022)   Throughout my development log I have been working on a collective visual identity that …

Interactive Elements and Storyboarding

Interactive Elements and Storyboarding “An interactive web design is a design for websites which uses other inbuilt software, modules or features aimed at creating an environment for a website or web application user to be actively engaged during visit or use as the case may be, thereby improving his or her user experience (UX).” (Study.com, …

Wireframes for Freedom Festival Website

Wireframes for Freedom Festival Now I must think of the layout and appearance of the Freedom Festival User Interface. I can do this by using wireframes. I have previously explored some wireframes and ideas, where I tested out different layouts and styles, but I think I could conceptualize something better, after looking at examples of …

Conceptualization of Website Design

Conceptualization of Website Design Logo My first rough ideas for my logo I started off with a few different ideas for the Freedom Festival logo. I found a font called ‘Bungee’ and thought it looked bold and impactful. I was drawn to the blockish type and geometric shapes which make a statement. I could imagine …

Refreshed brand approach to Freedom Festival 2024

Refreshed brand approach to Freedom Festival 2024 For the Freedom Festival 2024, I am going to refresh the brand identity to suit a more contemporary audience through the use of more modern stylisation and by taking inspiration from current and trending events similar to the Freedom Festival. The agency who designed the current Freedom Festival …

Marketing approaches taken by festivals across a multi-channel experience

Marketing approaches taken by festivals across a multi-channel experience For the next stage in my research, I am looking at the ways other festival events market themselves through a multi-channel experience approach.    Multi-channel Marketing is a practice which involves reaching an audience through multiple channels, like social media, email, mobile apps, physical print and …

Analysing previous Freedom Festival websites

Analysing Previous Freedom Festival Websites Now, I will take a look at how the Freedom Festival website has changed over the years. I am doing this so that I can see what is important to the design and function of their website.   I have used the Wayback Machine website to collect screenshots of old …

Examination and Analysis of Other Festival Websites and Apps

Examination and Analysis of Other Festival Websites and Apps For this project, I have been asked to come up with a refresh for the Freedom Festival brand, including a new web design. Before I start to design, I will look at other festival’s websites and apps for inspiration and to see what key features I …

Big Green Bus

Big Green Bus Mini Brief Mood Board for E Bus ideas Initial sketches for E Bus Initial sketches for E Bus 2 E Bus refined concept ideas E Bus logo 1 E Bus logo 2, alternative E Bus promotional image E Bus promotional advert E Bus animation storyboard http://tonge22.hulldesign.co.uk/wp-content/uploads/2023/10/20231005_000008000_iOS.mov This work was done in collaboration …