Refreshed brand approach to Freedom Festival 2024 For the Freedom Festival 2024, I am going to refresh the brand identity to suit a more contemporary audience through the use of more modern stylisation and by taking inspiration from current and trending events similar to the Freedom Festival. The agency who designed the current Freedom Festival …
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Marketing approaches taken by festivals across a multi-channel experience For the next stage in my research, I am looking at the ways other festival events market themselves through a multi-channel experience approach. Multi-channel Marketing is a practice which involves reaching an audience through multiple channels, like social media, email, mobile apps, physical print and …
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Analysing Previous Freedom Festival Websites Now, I will take a look at how the Freedom Festival website has changed over the years. I am doing this so that I can see what is important to the design and function of their website. I have used the Wayback Machine website to collect screenshots of old …
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Examination and Analysis of Other Festival Websites and Apps For this project, I have been asked to come up with a refresh for the Freedom Festival brand, including a new web design. Before I start to design, I will look at other festival’s websites and apps for inspiration and to see what key features I …
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